Optimal viewing experience—this is the biggest advantage of responsive design web applications over the native mobile apps. Because this web design approach involves less resizing, scrolling, and panning, it provides easy reading and navigation to the viewer, and is therefore applicable/viewable from mobile phones, to tablets, and desktop computer monitors.
Better Viewing Experience
If a website is designed using this approach, anyone visiting a website will have good better user experience, whether the device used is a tablet or a laptop. There is no need to resize the windows to get a good view of the site since it automatically adapts to the device being used. On the other hand, a native application is one that is specifically developed for a specific platform, say Windows, Android, Blackberry, or iOS. As such, the application created can take advantage of the specific features of the device and platform to which it was created. However, it has to be installed to the device before one can access its features because it cannot be browsed via a URL. Accordingly, choosing between a responsive design approach and a native mobile app all depends on the purpose of the website, what the target audience is, the amount of money available, and the functionality required. Nevertheless, why is it that many are turning into responsive web design rather than building a native mobile app?
Multiple Device Support
A responsive approach can support large number of devices, whether it is a PC, a laptop, a tablet, or a smartphone. It is also easier to update responsive websites, thus avoiding the complex process of having to release a new app every now and then. When there is a need to update content, it is easier and quicker to add, remove, or alter the site’s content and the updated site is immediately seen after it was published. So, for sites that require frequent updating, using the responsive approach can definitely be a big advantage.
Responsive web design apps are also less costly. Sites designed to be responsive are said to be more economical since they only require a single code base, making them easier to develop and manage as compared to native mobile apps. The latter require their own portfolio so that they could specifically work in iOS, Blackberry, or Android.
Also, for those who want to be at the forefront of search engines, responsive sites are easier to find compared to native mobile apps. Search engines can find them and they can easily be accessed using any browser. A lot has been said about responsive design web applications and native mobile apps. Whether you choose one over the other, experts say, will have to depend on your goals. Mobile apps definitely have their special purposes and if they cater to your needs, then mobile apps is your better choice. That is, if the features mentioned above are more important to you, then definitely, jumping on the bandwagon is the better option.