Today, the internet is more important than it has ever been in the past. If you want to get noticed, you need to have quality web development that attracts both search engines and visitors. What are some of the top attributes of web design you need to keep in mind?
Ease of Use
A website should be easy for visitors to use. Your visitor should have an easy time finding the information they need. There should be a navigation menu that conveniently points them to pages that hold the information they are looking for while making it easy to jump back and forth between pages.
The information on your website should be relevant to the needs of your users. This means that you need to update your content regularly, sharing helpful articles, images, and videos. A website with relevant information will keep your visitors coming back.
Website and software development also needs to focus on functionality. Your website needs to work exactly as intended. The images should load correctly, the links should work properly, and all buttons should be properly labeled.
A strong website should be discoverable. What this means is that it should be easy for people to find your website. Search engine optimization can improve your search results rankings, boosting your online visibility. Your URL should also be intuitive, making it easy for visitors to remember.
Your website should also be safe. People should not have to be worried about popups and malware when they visit your website. You should test your website regularly to make sure there are no holes in your security. Just as you are working hard to provide your users with a functional website, hackers are working hard to get around your security protocols.
Easy on the Eyes
Your website should also be easy on the eyes. You should have a contemporary layout that is not too cluttered and not too empty. You don’t want to overwhelm your visitors when they visit your website. If you have a lot of information to share, consider breaking it up across multiple pages instead of trying to cram everything onto the same page.
A strong website is also a fast website. You want your website to load quickly when someone clicks on the page. Ideally, your website should load in under a second, but it certainly should not take more than 3 seconds to load. Otherwise, your bounce rate will go up, and your search results rankings will suffer.
Your website should also be responsive. A responsive website should adjust its layout to match the device accessing it. For example, your website should load correctly on desktop computers, laptops, tablets, and mobile devices. This includes images and videos. This will become more important as more people use mobile devices to access the internet.
A strong website is also reliable. This means that it will load consistently when someone visits the page. You don’t have to worry about the website’s server dropping, and your uptime has been maximized. You should test your server regularly to make sure your website does not go down frequently.
Strong Call-To-Action (CTA)
Finally, a strong website should also have a clear call to action. What this means is that your visitor should not have to wonder what you want them to do next. The call to action will let your visitors know exactly what you expect of them, letting them know that you want them to call you, purchase something, or click on another link to learn more information. The call to action should also be obvious, conspicuously labeled, and updated properly.