Product planning
Clarify who the product is for and the tasks they need to complete. Separate the essentials from the extras.
User journeys / Priorities / Scope Services UI/UX design
Make the next step easy to find.
We design apps and software that people can understand and use. Work through the important decisions in a prototype before committing to development.
Over 18 years of software development experience.
Built by Essential Designs
Featured projectAll Skin
UI/UX design
Design around the task.
From a first product idea to a crowded business platform, we help turn requirements into screens people can work with.
Wireframes & prototypes
Try the flow before building it. Review navigation, screen layouts and the steps in a task.
Screen flows / Clickable prototypesInterface design
Give the product a clear visual hierarchy, with consistent controls, typography and spacing.
Web / Mobile / Design systemsExisting product reviews
Find confusing steps, crowded screens and inconsistent patterns in the product you already have.
Usability / Accessibility / SimplificationSelected projects
See design in the finished product.
All Skin
Mobile applicationA skincare app using a detailed quiz and product database to personalise recommendations.
Read the case study
BMW
Mobile applicationA road trip planner with routes, weather information and trip insights.
Read the case studyOur process
How we’ll work with you.
You’ll have something concrete to review early. We use sketches and prototypes to work through decisions together, then prepare the detail developers need.
Tell us what you have in mindUnderstand the people
Discuss who uses the product, what they are trying to do and what gets in their way today.
Work out the flow
Map the steps and sketch screens. Resolve the structure before spending time on visual detail.
Test the prototype
Walk through realistic tasks, collect feedback and revise the places that cause confusion.
Prepare for development
Document components, responsive behaviour, error states and interaction details for the build.
Details to work through.
Design beyond the ideal path
Include empty screens, loading states, errors and long content so the interface holds up in everyday use.
Web applicationsRespect the device
A phone has different controls and constraints. Plan touch targets, navigation and permissions accordingly.
Mobile applicationsMake complex tasks manageable
For internal software, roles and workflows matter as much as appearance. Keep the next action clear.
Business platformsQuestions about your project.
Can we start with design before agreeing to a full build?
Yes. A design phase can help you work through the scope, test an idea and make a more informed development decision. Our project estimate checklist can help you prepare.
Can you improve an existing app?
Yes. We review its current screens and workflows, agree on the problems to address and decide what can stay.
Will we get a clickable prototype?
We agree on the prototype scope as part of the design work. It can show the main journeys so you can review how screens connect before development.
Do you consider accessibility?
We consider readability, contrast, keyboard access, labels and interaction states during design. Specific standards and testing requirements are agreed in the scope.
Can our own developers build the designs?
Yes. We can prepare designs, components and notes for your team, and agree on support during implementation.