Your business is doing reasonably well and is bouncing back from the pandemic. You have a limited presence on the web through Facebook, but do you need to invest time and money in a professional website when you’re already turning a profit?You ask yourself, “Do I need a website, and doesn’t my Facebook serve the purpose?”The answer is yes and no.Yes, you need a website, because your competitors probably have one. They will have a competitive advantage and attract more customers than you can without a solid web presence.And, no, your Facebook presence does not serve the purpose of a website. Facebook relies on a platform you don’t control, since you don’t own it. If Facebook goes offline, there goes your web presence. Also, what you post on Facebook gradually gets submerged and forgotten when you add new items.

You need an interactive website

So, if you have taken the step up from social media and have a good-looking website, how can you get your customers to not only view but also to interact with your business online?Say you want to manage your business with a custom application that stores and tracks the precise data that fits your company.What you need to meet the foregoing challenges is a web application.

What’s the difference between a website and a web app?

A website is just a collection of static pages where the user can only read the content—i.e., navigate rather than manipulate. A web app, on the other hand, is software that the user can access on their browser. A web application is designed for interaction with your end users.

Why not use local business apps?

Web apps have significant advantages over local business apps. Mobile phone users have taken over the internet. The state of the art in web software development has made web apps increasingly popular because of the following advantages:

Web apps are more cost-effective

Web apps are linked between the URL and the business application. Out-of-the box or local business apps are expensive to buy, deploy and maintain. Web development services like Essential Designs can create web apps more quickly and make them more cost-effective for the business owner.

Web apps are always up to date

Most local business apps require constant patches and updates. With a web app, everyone always has access to the same version via the app’s URL.

Users don’t have to download the web app

Access to a web app is direct via a web browser on any platform or device. No third-party downloads are required.

Web apps run smoothly

At Essential Designs, we program web apps to run on any operating system. With a web browser in place, the app interface works well with all screen sizes from iOS, Android, Windows, etc.

Disadvantages of web development and web application deployment

Websites and web apps are dependent on a reliable and high-speed internet connection. A complete dependence on the internet connection means that if the net goes down, your website goes dark, and your web app is crippled.So, look for a secure and reliable internet provider as well as a custom web app developer with a wide portfolio of satisfied customers.

Let’s recap

Your business needs a website. If you want your web presence to go beyond readership to customer interaction, you’ll need a web app that doesn’t have to be downloaded or updated to accommodate your users’ eclectic platforms and devices. Essential Designs is a software company with a team of custom application developers in Vancouver, Calgary and Toronto. We specialize in custom software and app development.Want to learn more about how we can help with your upcoming software, web, or mobile project development? Get in touch by completing our online form. We’d love to hear from you.