UI/UX Development

The Significance of Good UI/UX Design

Good UI/UX design is one of the most important factors to keep in mind anytime you are looking to grow a brand or make a name for yourself and the products, services or content you provide. Companies such as Apple and Google truly understand the significance of UI/UX, making it a priority when delivering new services, software, and even hardware such as smartphones themselves. Providing users with an easy, intuitive, and appealing interface along with a simplistic and satisfying experience keeps consumers happy and loyal over time. When an individual is able to browse, shop, and learn more about your company without a hassle, they are much more likely to feel positively towards your business and brand. By honing in on their consumers’ wants and needs (in relation to browsing online and design), both Google and Apple have continuously dominated in the UI/UX market.

Mobile UI/UX Design

 

When you want to launch an application for your business our brand, our expert App UI Designers are here to help. We strive to provide top-notch mobile UI/UX design that is intuitive and responsive, perfect for any device that is used to access your content.

 

Our team understands what it takes to create mobile UI/UX that is appealing to all users, whether they are using an off-brand tablet or an Android smartphone when browsing online.

 

Ensuring all of our work is properly displayed on mobile and tablet devices of all brands is our top priority to guarantee the most appealing, professional, and functional results.

Web UI/UX Design and Development Services

We offer a wide range of development work, and our expert in-house UI/UX Designers are available to meet any of your project’s needs. All design and development projects are thoroughly tested and researched in order to provide optimal results based on your consumer base and the target demographic you want to reach. We understand a range of creative subjects: from traditional color theory and artistic styles to web development trends and responsive design rules. Each website we create is completely individual and uniquely styled to accurately represent the business model or brand. We take pride in guaranteeing client satisfaction and work hard to ensure all of your customers and clients are just as pleased with the final product.

Understanding the significance of UI/UX design is essential whether you are launching a brand from the ground up or looking to grow and expand an existing business you own. The more intuitive and appealing your application or website appears to users, the easier it becomes to convey any marketing message to generate additional traffic, referrals, and ultimately, revenue.

The UI/UX Design Process

 

User Interface and User Experience designers have a unique skillset that requires the individual to have both an artistic vision and technical knowledge. Understanding User Interface rules is key to creating a design that is intuitive for the User while having a modern, eye-catching design. Some of the rules include striving for consistency, cross-device compatibility where applicable, error prevention and more.

UX design is about making the User’s experience the best it can be and aims to make their journey from the homepage through the functionality of the app easy and straight-forward. Good design improves User experience and increases user adoption rates. Below is the step-by-step process our UI/UX designers take for each project.

Stage 1: Learning and Defining

In this stage, through meetings and information gathering sessions, it is our goal to learn about your company, the project vision, and perhaps the product you’re featuring with this app. Within this process, we need to define the specific problem that the app will fix. Defining the problem is one of the most important parameters in software development, to fully understand what the product’s output will be. At this point, it’s also important to identify who the audience or user base of the app will be in order to create a design that is customized for their user experience.

 

Stage 2: Identifying the MVP

The Minimum Viable Product is your projects’ starting point. We determine your needs, then together work to separate features into ‘required’ and ‘nice to haves’, and the MVP is the most important features completed to use your app successfully and hit the ground running. Starting with a baseline product and adding iterations with additional features is recommended to keep timelines (and budgets!) in check and allows you to integrate user testing and adoption into your final vision. Using and testing an MVP is a great way to see your app come to life while having the flexibility to incorporate feedback into feature changes, or help you realize new features you want to add.

 

Stage 3: Brainstorming & Researching

Once the designer has a handle on who the client is, what the product is meant to do, and who the audience will be, it’s time to research. Learning about a specific industry- prevalent colors, checking out competitors’ products, or any similar feature sets to glean wisdom on what is currently out there and how this product will differ. Brainstorming layouts, design ideas, colors, formats, images, fonts, and more helps the designer to create a vision board to present to the client.

 

Stage 4: User Flow

User flow is wireframing or ‘mapping’ out the layout for the application, which is intended to demonstrate how a user progresses through the application.  At this stage, we meticulously plan the User’s Journey, helping them find what they are looking for through an intuitive process. Users will follow a certain process/journey anyway when performing an action, based on their previous experiences with other apps or software. Our job is to think about how the design will accommodate how the User already behaves.

The wireframe diagram is a visual representation of allocated resources within the application and how they are accessed by the User. It demonstrates progression, how content is prioritized, what functions are available, and what behavior is intended & accommodated. It’s a crucial step in preparing for the next stage so that we are organized and no features have been left out or forgotten. Our in-house design team uses Sketch to create wireframe artboards, seen here.

 

Stage 5: Prototyping

It’s time to turn ideas into concrete examples. Our team uses a software product called Invision to create clickable mockups of the application. This version is pre-coding, to give you as accurate a representation as possible of the interface functionality, layout, branding, and colors. Reviewing this stage of the design process allows clients to find any inconsistencies or errors, hone in on marketing and language, and lock in the designs before development begins, saving both cost and time.

Prototyping allows for quick changes and additions, can be used to gather user feedback, demonstrate your product to others (investors, coworkers, executives) and offers interactivity to give clients a real sense of what the final project can look like. At this stage, design and user flow feedback is essential to complete any revisions and move into the development phase of the project.